As I state in my “About” page, I tell everyone that I was not going to talk mortgages and real estate 7/24/365.
This is one of those moments.
I’m hoping that I can do neighborhood profiles of different areas in San Diego from time to time. I decided to start with my own ‘hood, Bird Rock.
Bird Rock is located at the south end of La Jolla. The area was originally subdivided by the M Hall Company in 1906 (Bird Rock City-by-the-Sea) and in 1907 (Bird Rock Addition).
There were only a handful of families who lived there until World War II. Imagine living in the Village and telling people you were moving to Bird Rock, “Why are you moving way out THERE, in the COUNTRY?” True statment.
By 1970, most of the lots had been built out. One of the unique aspects of the area is it’s commercial strip, a three and a half block long area that has been servicing the needs of the area since the mid-1940’s.
When talking to old-timers, I’ve learned that in the 1950’s and 60’s, the commercial area had such a variety of stores, that the only reason why you ever had to leave Bird Rock was to go to the doctor. Even a number of motels were built in the area. Pictured below was my favorite, the Inn at La Jolla.

Inn at La Jolla, built 1951 by Robert L. Hanniman, demolished 2003
After being here a number of years in the 1990’s, I decided to become involved in the local comuninty group, the Bird Rock Community Council. Back then, the commercial strip looked like it needed some TLC and the organization stressed beautification and safety along the boulevard.
During the early 2000’s, the community continued its beautification efforts that began back in the 1990’s. Back then, the BRCC led the effort to pick and plant a street tree along La Jolla Blvd., which would give a canopy effect over the sidewalk. The street tree picked was the Gold Medallion tree.

Gold Medallion Tree on La Jolla Blvd.
Fast forward to 2009, when the community celebrated the 7th Annual Taste of Bird Rock.
I guess I’ve been too busy over the years, especially during the summer, to attend this event. I made a point to go this year after a neighbor of mine offered to throw a pre-event cocktail party at his home a block off of La Jolla Blvd.
The event actually surpassed my expectations. There were way more food stations than I expected, and I counted at least three bands in different locations.

Looking south on La Jolla Blvd at the 5500 block
There were businesses open that had nothing to do with being a restaurant. One of my favorites is G-Whiz. This store recently moved to Bird Rock from its Turquoise Street location in Pacific Beach. This great store for party decorations, wrapping paper, greeting cards, balloons, etc. Nicole Gerle (aka Nikki), has been delivering balloons for our big 4th of July party at the house for 13 or 14 years at 7 a.m. on the day of the 4th.

G Whiz's gleaming new store front in Bird Rock
I’ll never forget about 10 years ago greeting her at the door as she was bringing in the balloons as she was saying, “I’m getting married today!”. A great memory!!!
Nikki came up with the wonderful idea of handing out snow cones during the Taste of Bird Rock, a good idea during a late afternoon during the summer.

Nikki serving one of a couple hundred snow cones she handed out during the Taste of Bird Rock
Having the boulevard blocked off really gave me a chance to walk around and examine the landscaping that was put in after the street was reconfigured for roundabouts a few hears ago. My opinions of the roundabouts haven’t changed, they are overkill and a waste of money (each cost $500k), but I do think the landscape medians were a nice addition to the street. It was something everyone agreed on 10 years ago, and for the most part, is a happy addition to the streetscape.

Landscape median looking south at the 5600 block.
As I walked down the street that day, there seemed to be bands at every intersection. I counted three that day. All of them were very good, and they attracted both adults and children. Three bands a block away from the ocean, in the middle of La Jolla Blvd in July. How cool was THAT?

One band was situated at one of the intersections

Bubbles and music at the 5700 block
On the site of the old Chevron gas station, local children displayed their artistic talent. They drew pictures of different aspects of living in Bird Rock. The pictures were fun to look at, and they all did a great job!

Local children display their artistic talent!
One of my favorites is below, it’s of the Bird Rock.

A drawing of the Bird Rock by one of the young local residents.
Even though we were in the middle of summer, there was a touch of Mardi Gras in the air as one of the locals was passing out beads at one of the food stations.

Bird Rock version of Mardi Gras, during the summer of course!
One of the big hits of the Taste of Bird Rock had to do with a historic flavor. Philomene Offen, a local resident and outstanding volunteer at the La Jolla Historical Society, spent approx. 200 hours during the late spring and early summer putting together the history of Bird Rock on a number of story boards.
I met with Philomene a few times to give her material I had and gave her suggestions on people to meet with. I had done my own research years ago on my own, so I thought by helping her it would get her on a research ”fast track”. Philomene spoke with old timers and various historic organizations. She thought it would be a good idea to get the exhibit indoors and I agreed. It wouldn’t take much of a breeze to knock the boards off their easels.
Philomene smartly got the use of the Masonic Lodge, which is situated right on the sidewalk in the middle of the commercial strip.

Entrance to Bird Rock History exhibit at the Masonic Lodge.
The exhibit covered different eras and aspects of life in Bird Rock, the elementary school, the war years (World War One AND Two), the history of traffic issues, merchants and businesses through the years, etc.
One of my most favorite topics was that of the train (and later trolley) that ran through Bird Rock to downtown La Jolla. The train ran from 1894 to 1918. The trolley ran from 1924 to 1940.

The trains and trolleys of La Jolla
Mike Mishler, staff archivist at the La Jolla Historical Society, was kind enough to donate some of his own time to staff the exhibit with Philomene.

Mike Mishler and Philomene Offen (with magifying glass in hand)
The exhibit was such a hit that Bird Rock Coffee Roasters, an independent coffee bar in Bird Rock, agreed to display parts of the exhibit so the public can view and appreciate it for a longer period of time.
After 103 years, Bird Rock seems to be rolling along. There have been some “downs” over the last 10 years, but things seem (as a whole) to be looking up for what some call “Baja La Jolla”. The ‘hood has a strong sense of identity.
I think we’re all looking forward to the next Taste of Bird Rock, and what the next 103 years bring.